Frequently Asked Questions

Who enters the National Mature Media Awards?

Hundreds of local/state organizations, including Area Agencies on Aging, senior centers, retirement housing organizations, writers and publishers, as well national organizations such as AARP, Blue Cross Blue Shield Plans, Mayo Clinic, the National Institute on Aging and the Veterans of Foreign Wars (VFW).

How are the entries judged?

Entries will be judged by Division and Category. Using a rating scale of 1 to 100, a panel of national mature market experts will judge the entries based on format, content, creativity, relevance and overall quality. Judges’ scores will be totalled and averaged. Gold, Silver, Bronze, and Merit certificates may be awarded by Division and Category based on these averaged scores.

Not all entries receive awards—only entries that receive a minimum point score for a Gold, Silver, Bronze or Merit award receive prizes. All judges' decisions are final.

What do I receive if I win an award?

Winners in the 2011 competition will receive a colorful awards certificate, listing on the awards program website, list of all winners, national publicity, and resources to promote your achievement, including a one-year license to use the official awards program logo.

What's new for the 2011 awards?

There is a category for Mature Work & Retirement—resources that help older adults explore work options and/or plan for retirement. Also, we now separately recognize National and State/Local entries with the Community Organizations and Media Divisions.

In 2011, we will profile award winners on a regular basis at seniorawards.com.

We produce websites and other digital media for older adults. Do you recognize these online programs and resources?

Yes, but in a separate awards program. Please visit agingawards.com for details on our New Product & Technology Awards, which annually recognizes the world’s best technologies, products and services for older adults and their families.

I may be interested in serving as a judge. How do I apply?

You may fill out our judge application here.

Who organizes the National Mature Media Awards?

The Mature Media Awards is organized by the Mature Market Resource Center, a national clearinghouse for the older adult market.

Do you know of any other awards programs that I might be interested in entering?

Yes. We also organize the New Product & Technology Awards, which annually recognizes the world’s best technologies, products and services for older adults and their families. You may also be interested in the National Health Information Awards and the Web Health Awards.

Who can I contact if I have more questions?

For additional questions, click here or call us at 1-800-828-8225,
weekdays 8-5 Central time.