Best Graphic Design

• Layout — is it effective and engaging? Consider use of color, type,
  art/photos, etc.
• Is there a consistent visual style throughout the site?
• Is the site/page load time reasonable (consider your connection speed)?

Best Site Navigation/Structure

• Is there a consistent navigation system throughout the site?
• Is the overall structure intuitive to users?
• Is the content presented effectively?

Best Interactive

• Assess the degree to which the site allows for user interaction
  (e.g. — e-mail forms/user feedback forms, etc.)
• Does the site allow users to communicate with one another?
• Assess the ease of use in searching the site for content.

Most Innovative

• Site incorporates design and/or other elements in a unique way
• Does site effectively use newer technologies such as Shockwave, RealAudio, ActiveX, Active Server Pages, etc.?

Best Electronic Commerce

• Does site use secure technology for ordering? Is this clearly explained to potential customers?
• Are the site's products/services clearly presented? Is customer service easy to access if you have a problem or question?
• Are ordering options clearly presented? Is there an option to order offline — by phone, fax and/or mail? Are refund policies clear and easy to use? Are privacy rights explained?
• Is the site's overall buying experience an improvement over traditional retail or catalog?